Just 15.9% of firms operate a marketing apprenticeship, citing the level of resource required and a lack of senior buy-in as ...

Post-pandemic, Bloom & Wild curtailed marketing spend and focused on retention. Now it has returned to investing for growth, ...

Women’s sport in the UK, excluding global tournaments, achieved its highest viewership level ever in 2024, according to Women ...

Elon Musk has become an increasingly divisive figure in recent years - but can his rightward shift sell more Tesla cars?

The charity has refreshed its brand as part of a strategic switch away from raising brand awareness towards campaigning for ...

Virgin Media O2’s marketing director Simon Valcarcel and Charles Vallance, founder of VCCP, Marketing Week’s Agency of the ...

Liquid Death is “temporarily pausing” international sales after bringing its European production to the US last year.

There’s no quick fix for imposter syndrome, but a greater sense of empathy across the industry would be a good start.

Championing paid search at the expense of brand building is slowly killing your brand. Make 2025 be the year you finally ...

Sainsbury’s CMO Mark Given has expanded his remit to include data and sustainability, in line with the company’s push on ...

The supermarket is replacing the long-running platform with ‘It’s Not a Little Thing. It’s Everything’ as it looks to connect ...

Reckitt’s global director of data-driven marketing and media says generative AI must be used to “replace tasks not jobs”.