The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

See photos of every Super Bowl Halftime Show performance from 1993 to 2024, including Prince, Paul McCartney, Beyoncé, Michael Jackson, Snoop Dogg and more.

Before the Super Bowl halftime show became the spectacle it is today, it was often a simple mix of marching bands and variety ...

This year, Kendrick Lamar will headline the halftime show. He’ll be joined by SZA, making it one of the most anticipated performances of the year. New Orleans, hosting the Super Bowl for the 11th time ...

Not only will this weekend's Super Bowl see some of the NFL's leading stars battle it out on the biggest stage possible, but ...

South Florida hasn’t been awarded a Super Bowl through 2028. After the Super Bowl in New Orleans, California hosts two of the ...

More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. Here's how much he's being paid to play.

After making Super Bowl history with Kendrick Lamar in 2022, Delaware's Adam Blackstone will be back Super Bowl Sunday, but ...

Kendrick Lamar is returning to head the Super Bowl halftime show, after performing two songs as a guest during Dr. Dre and ...

From Madonna’s gilded empress look to Rihanna’s red Loewe fit, here are some of the top outfits from previous halftime show ...

How did the Super Bowl halftime show start? Dive into the history of the most expensive television spot, its evolution, and ...

With millions of loyal viewers prepared to watch, the Super Bowl LIX halftime show is undoubtedly one of the most anticipated ...