The partnership has helped revive the show over the past five years, but how long it will last remains to be seen.

See photos of every Super Bowl Halftime Show performance from 1993 to 2024, including Prince, Paul McCartney, Beyoncé, Michael Jackson, Snoop Dogg and more.

This year, Kendrick Lamar will headline the halftime show. He’ll be joined by SZA, making it one of the most anticipated performances of the year. New Orleans, hosting the Super Bowl for the 11th time ...

South Florida hasn’t been awarded a Super Bowl through 2028. After the Super Bowl in New Orleans, California hosts two of the ...

More than 100 million viewers are likely to tune in to Kendrick Lamar at the 2025 Super Bowl halftime show. Here's how much he's being paid to play.

After making Super Bowl history with Kendrick Lamar in 2022, Delaware's Adam Blackstone will be back Super Bowl Sunday, but ...

Kendrick Lamar is returning to head the Super Bowl halftime show, after performing two songs as a guest during Dr. Dre and ...

With millions of loyal viewers prepared to watch, the Super Bowl LIX halftime show is undoubtedly one of the most anticipated ...

Super Bowl Sunday is just days away, with the highly anticipated 2025 matchup bringing major athletes and celebrities to arguably the biggest sporting event of the year.

One of the major non-football storylines that centers around the Super Bowl is the halftime show. These days, the halftime ...

Kendrick Lamar is set to make his Super Bowl halftime show debut later this month, with the hip-hop maestro taking to the ...

Marching Bands and Modest Beginnings The Super Bowl halftime show was not always the massive production it is today. In ...