Email Marketing also helps to create some form of targets as there are metrics that could show who reads a particular newsletter and how many times. Observing the behaviour of the readers and the ...

If you're looking for inspiration, the graphic also gives examples of brands' use of 360-degree video in their marketing and brand-awareness efforts. To see more about how 360-degree video compares ...

The digital landscape is more fragmented than ever, making it crucial for marketers to craft content that resonates across ...

Laura Michael, Madewell's head of creative and marketing, says there has been a strategic shift in the approach to marketing.

s long-term marketing efforts. Pack on mobile In addition to mobile bar codes, Kraft has also used SMS, mobile Web, apps and advertising for its brands, showing the importance that mobile plays in a ...

Uber, India’s leading mobility app, has unveiled its latest campaign, #SafetyNeverStops, to highlight everyday safety challenges faced by women and drive awareness towards how Uber continues to ...

Michelle McCarthy's MCC Marketing Group offers a full suite of services, including strategic planning, audience development, digital marketing, media planning, and event promotion.

said Mary Beth Parks, senior vice president of global brand marketing at Hilton Worldwide. ?In this 360-degree video, we not only wanted to create a fully immersive experience of one of our beautiful ...