The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

The new campaign coincides with Asda discontinuing its Aldi and Lidl price match scheme just one year after its introduction. And it also comes the supermarket confirmed this week that is has axed ...