For marketing teams ... The research concluded: "Not only do emotions matter in B2B buying, but they actually matter even more than logic and reason." Adjust your segmentation strategy Now that you're ...

The market is at the last stage of the bull cycle - but that may take a while. Here are three stocks from this value-focused manager. We sell different types of products and services to both ...

B2B is often seen to lag behind B2C in marketing, and nowhere is that more true than in the pharmaceuticals industry. Pharma isn’t exactly known for its creativity, and brand-building often ...

Based on surveys of more than 1,100 marketers conducted in 2010, What Works in 2011: Content Marketing is the largest, most comprehensive content marketing study of its kind to date. Whether you ...

If you are a teacher, professor or instructor of students over 16 years of age looking to play a free stock market game with your class, you can use these documents to get started. Yes.

B2B financial services firm Payhawk is investing in brand building as it looks to drive awareness and better connect with customers on a “human” level.

The S&P 500 is taking a solid 1.23% February gain into the holiday-shortened week, with Walmart earnings and peace talks in focus.

Pecan AI provides its customers with the following services: Imports your data with ready-made connectors and uses pre-built, customizable SQL templates ... AI can automate various marketing tasks, ...

The Indian e-commerce market is projected to grow from US$ 123 billion in 2024 to US$ 292.3 billion in 2028. * 100% FDI is allowed in B2B e-commerce. * 100% FDI under the automatic route is permitted ...

The Indian rupee settled weaker on Tuesday, pressured by dollar demand spurred by the maturity of positions in the non-deliverable forwards (NDF) market and a decline in most of its regional peers.