Shares of Barbie and Fisher-Price maker Mattel have soared nearly 25% so far this, compared with a 4% gain for the S&P 500.

"Hi, I’m Trixie Mattel! I bring you a mix of comedy, beauty, and unapologetic fun with drag-inspired content, makeup tutorials, and behind-the-scenes moments from my life and career. Expect laughs, ...

After Mattel’s culture sweeping debut of Barbie in 1959, it took nearly 17 years for the brand to come out with a version of the collectible doll that represented more than one type of skin color.

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...

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Barbie is here to represent the Kansas City Chiefs! This signature doll is a part of the Super Bowl LIX collection. She wears bright red and gold to help cheer on the team. This Barbie will only ship ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The “Princess of R&B” has been enshrined in ...

Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which costs $55.99, has already sold out. However, it will be available at Target ...

The Toy Book, the leading trade publication serving the North American toy industry since 1984, has officially revealed the winners of its inaugural Pulse of Play Awards. Timed with The Toy Book’s ...

It’s been nearly 20 years since the first movie in the “Twilight” franchise was released in theaters and since then, the films have remained popular with fans — while also developing a ...

If you grew up playing with Barbie dolls, you were probably in love with her mansion. You can now relive your childhood adventures or share them with your children in digital format thanks to Barbie ...