Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

NUEKPE Building brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

For fiscal 2025, Kraft Heinz projects a flat to 2.5% decline in organic net sales, with adjusted EPS expected to range ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

At Shark Tank India Season 4, 'Burger Bae' founders pitched their edgy fashion brand seeking Rs 1 crore for 2.5% equity.

The profitable soda offering, with more than $400 million in annual sales, is the top non-alcoholic brand in the U.S. by dollar sales and unit growth, according to the company.

Although not as recognisable as Wesfarmers-owned Officeworks, Winc delivers more than 50,000 boxes a day to offices around ...

The latest episode of Shark Tank India 4 delivered a thrilling mix of high-stakes negotiations, groundbreaking business ideas ...

MicroStrategy's rebranding highlights its BTC focus and innovative financing, positioning it for growth amid evolving BTC ...

Fitch Ratings, a leading provider of credit ratings, commentary and research, has said that Nigerian third-tier banks are more likely ...

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.