Crocs' strong Q4 earnings and brand collaborations signal potential, yet fashion risks loom. Learn why CROX stock is a Hold.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The event has proven to be ideal for Budweiser and other brands to launch new offerings, writes Patricia Manos with Curion.

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

Tapping into ‘personal brand equity’ which I define as the reputation, relationships, and expertise you’ve already built, can help you move from overworked to resonant. You can recalibrate ...

Private equity firm Cinven has agreed to sell upmarket British shoe brand Kurt Geiger to New York-listed fashion group Steve Madden for about £289mn, in a deal that underlines the difficulty of buyout ...

As the classic car marque makes its comeback, Gordon Young looks at five more lost brands that went on to enjoy a new lease of life.

New insights into predictive processing reveal how our prior experiences with brands change what we taste, feel, and believe.

Known for his passion for storytelling and his belief in marketing's transformative power, Chawla has successfully driven category creation and strengthened brand equity throughout his career.

This difference in unit economics enables brand newsrooms to invest in depth and quality at a scale unmatched by advertising-supported models. The Power of Data and Domain Expertise This shift ...

However, amidst the applause for its financial performance, a critical question arises: What does this significant loss reduction mean for Guinness Nigeria’s brand equity in an increasingly ...