For decades, Colombian coffee has been marketed in the United States through advertisements featuring the fictional farmer Juan Valdez, often seen carrying sacks of coffee beans. Colombia’s biggest ...

Introduced in 1959 to promote Colombian-grown coffee beans, Juan Valdez became one of marketing's longest-running fictitious characters. Created by the Doyle Dane Bernbach (DDB) advertising agency at ...

For decades, Colombian coffee has been marketed in the United States through advertisements featuring the fictional farmer Juan Valdez, often seen carrying sacks of coffee beans. Colombia's ...

For decades, Colombian coffee has been marketed in the United States through advertisements featuring the fictional farmer Juan Valdez, often seen carrying sacks of coffee beans. Colombia’s ...