Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Sanrio is home to a plethora of kawaii mascot characters ... the plushie stands at a foot tall in all of its cute glory. Of course, My Melody isn't the only character from the company celebrating ...

Sanrio is a Japanese company that designs ... “Kawaii” (可愛い) is a Japanese word that means “cute” or “adorable”. The “kawaii” aesthetic is characterized by the use of ...

Last month, Hello Kitty and some of her pals showed up on a line of new Yokosuka jackets, adding some Sanrio aesthetics to the flashy retro-style garments. But Sanrio’s style of cuteness works just as ...