Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think it’s worth revisiting ...

The Role of Data Insights In the era of data-driven marketing, the traditional practice ... Real-time data allows for on-the-fly adjustments. For example, if a post is underperforming in terms ...

The marketing trends of 2025 offer immense opportunities for innovation. From embracing AI to rethinking personalization and ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Understanding ad effectiveness is key to successful marketing, yet marketers often shy away from the most reliable tools for ...

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

Pentera’s Super Bowl ad redefines cybersecurity marketing, using humor and sports culture to spotlight security pros and the shift to proactive security.

Advanced technologies like AI and machine learning are empowering start-ups to overcome traditional obstacles.

From enhanced physical security to streamlined traffic management, large vision models have the potential to improve public ...

The automotive industry is at a fascinating crossroads, with technology and consumer behaviour reshaping the way vehicles are marketed and sold. As we progress into 2025, it is clear that data-driven ...

A prime example of digitalisation is Stellar ... Under his leadership, Stellar Ace is advancing towards a tech-driven, ...