In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

In December of 2020, the end of my nearly six-year college career was coming to a close and an MBA was within sight. I had a ...

Businesses today must strive to stay ahead of the stiff competition. And thanks to technological advancement, it’s now easier ...

I have been delivering a series of speaking engagements on enhancing one’s business image, sharing insights I have gained ...

Through immersive and realistic simulations, the metaverse may soon open up global experiences, unlock innovative business ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers ...

One side of the ad industry argues media, data and tech rule the business, while others say those disciplines are themselves ...

Simply having access to data isn’t enough. To truly make it work for your campaigns, you need to know how to use it properly.

It’s no secret that user-generated content is often more engaging and authentic than content brands produce themselves. For years, marketing experts have been giving advice on how to encourage your ...

The corporate affairs specialist writes about why brands must lean into social impact—or risk irrelevance.

Unicapital's head of research Wendy Estacio-Cruz says consumer goods firms often report a 5% to 10% boost in their revenues during election season ...