Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

This comprehensive study underscores direct mail's transformation into a high-value performance marketing channel ... as a cornerstone of omnichannel strategies. The report identifies a strategic ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide. Direct mail is especially effective in the face of digital fatigue – and can ...

Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your strategy, maximize your ROI, and make data-driven decisions. Let’s dive into why ...

That theory shapes the long-game strategy executed during brand marketing initiatives ... Traditionally, the direct marketing format—such as a direct mail letter or self-mailer—is dependent on the ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...