e.l.f. Cosmetics decided to eschew a big TVC for the Super Bowl this year and instead opted for a social-first campaign, ...

If you don’t have a teen in your household, the popularity of e.l.f. Beauty—No. 3 on Fortune’s list of fastest growing companies last year—might take you by ...

January setbacks, but competitive pricing, TikTok virality, and DTC strengths signal a rebound. Read an investment analysis ...

Achieve that dewy look without makeup separation and creases! e.l.f. Cosmetics is truly stepping up their game with their ...

E.l.f. Beauty has partnered with globally recognized activist, Nobel Peace Prize nominee and astronaut Amanda Nguyen to tell ...