Today's mascots need to do a lot for their brands - and experts say nothing helps them stay engaging and memorable more than sex appeal. A recent survey from marketing company Crestline asked ...

That's where many of the most colorful and eye-catching brand mascots were birthed, and why the best get to join the Madison Avenue Walk of Fame every year. Since 2004, the awards have been given ...

Zippy will be the first female mascot to sign such a deal in the college ... make paid appearances and profit from their ...