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Why Defying Gravity was Wicked's "most difficult sequence" to film
Defying Gravity is an iconic song but its scene in the movie adaptation of Wicked is crucial to the entire film. Getting this ...
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...
Stepped-Up Innovation and Marketing Fuels Coty’s Growth, but Narrow Fragrance Focus a Handicap
We think CEO Sue Nabi has whipped Coty into better shape since taking office in 2020, as the beauty industry veteran sharpens the firm’s focus on innovation and reinvigorates its brand marketing while ...