Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Retailers are increasingly using audio content to enhance in-store experiences. Music, branded audio, and audio out-of-home ...

The real competitive advantage lies in brand power, which has emerged as the most formidable barrier to entry over product ...

The founder of the vegan-friendly sauce brand Repeat Gud, Isha called herself the “Chief Everything Officer” as she laid out ...

India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...

Meet Carter Cofield and George Acheampong; they are behind Melanin Money, which seeks to empower the Black community.

Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

A confusing corporate structure which was hampering investor relationships and leaving teams feeling isolated was key in ...

Target's rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant's philanthropic ...

Sahil Vohra and Isha Chadha Vohra, co-founders of The Naturik Co., secured a groundbreaking Rs 4 crore investment from all five Sharks on Shark Tank India Season 4. Their brand, which offers ...

The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...