Companies rebrand all the time—for better or worse. A brand might switch up its image to drive growth in a competitive market ...

From a viral stunt to chilled face rollers, Coors Light has been laying the groundwork for its "Case of the Mondays" Super Bowl campaign for weeks.

Watt retired from professional football in 2023 and joins the lifestyle brand’s roster of athletes in a groundbreaking ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

Young, vibrant personalities are part of On's foray into tennis sponsorships that feature young, charismatic athletes from ...

Express is entering a new era of style with Dress to Express, a new brand platform that marks a bold new chapter for the ...

The 21-year-old singer and dancer will front the Kenvue-owned company’s Hydro Boost franchise in a new campaign, ‘revealing a ...

SHENZHEN, CHINA – Media OutReach Newswire – 16 January 2025 – OPPO today announced 17-year-old Spanish football prodigy, Lamine Yamal, as its global brand ambassador. In his new role, Yamal will play ...

When I met the 80-year-old Berisha recently at the Albanian Democratic Party headquarters in Tirana, the similarities with ...

Miami’s stripey pink and yellow beach parasols dwindled as our ship sailed into the sunset, and the lifeguards’ huts shrank to colourful confetti specks on the sand. A deep-water kayaker gave us a ...

Jitender Pal Singh, who belongs to IFS 2002 batch, has been appointed as the next Ambassador of India to Israel. Singh is currently serving as Joint Secretary in the Ministry of External Affairs. He ...

And that is where brand ambassadors come into play. They give your brand a human façade and make your message more believable. Your brand message will have a much better ring if it comes from someone ...