Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" — Melissa Mae Bushbalm is an ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

In this edition of Makeup Diaries, we take a deep dive inside the cosmetics bag of Grammy award-winning singer and songwriter ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Founded in 1976 by sisters Jean and Jane Ford (both were successful models and make-up artists at the time), Benefit Cosmetics ... power to the finished look, here’s why Benefit’s precisely ...

There are few products immediately promoted to cult status on the group chat but Refy’s Brow Sculpt is undoubtedly ... the skin finish is a water-based powder that helps to reduce pores, fix ...

By far the best set I tried, this 12-piece collection from BH Cosmetics caught ... while recreating fine brow hairs. I also found the bigger brushes – such as the powder brush – were soft ...

Sephora is a well-respected retailer in the beauty industry offering a wide range of items encompassing cosmetics ... that contains Chondrus Crispus Powder and Hyaluronic Acid.

The lasting power is almost unrivalled ... LA-born label Kosas was founded by makeup artist Sheena Yaitanes to create cosmetics products that are kind to the complexion at the same time.