For the most part. Case in point is the new Booker's Bourbon, which seventh-generation Jim Beam master distiller Fred Noe decided to name after another industry legend, Wild Turkey master ...

Virginia Sen. Mark Warner and Kentucky Sen. Mitch McConnell last week introduced bipartisan legislation aimed at safeguarding ...

Suntory boss expects to sell less in Europe, Canada and Mexico as a result of US president’s protectionist trade policies ...

It’s not easy for an upstart to compete against legacy behemoths like Jim Beam and Wild Turkey. Unfortunately, the current reality is that bourbon enthusiasts are becoming more and more conscious of ...

Jan. 15, 2025 /PRNewswire/ -- This football season, Jim Beam – the world's number one bourbon – is reminding fans that no matter the fumble, the missed catch, or the questionable referee call ...

When Booker’s The Reserves was launched in 2024, Jim Beam made it clear that this would ... to tinker with his grandfather’s most prized bourbon brand. The inaugural release was a smash ...

“The spirits industry thrives in markets where there is zero for zero tariffs, and that helps American whiskey and Kentucky bourbon,” said Chris Swonger, CEO of the Distilled Spirits Council of the ...

The biggest games are always better with friends. So, don’t pass up this opportunity to spend time with your team watching ...

Jim Beam now has those sad fans covered when they need to switch from cheering to drowning their sorrows. The Kentucky bourbon’s “7 Stages of Defeat,” effort, starring actor Keegan-Michael ...

Jim Beam isn’t the only brand using comedy to do so ... up to 1.649 trillion yen (approximately $10.5 billion), according to a 2024 H1 financial statement. However, bourbon as a whole has fallen on ...