K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin's natural beauty and health.

With Korean-born plastic surgeon Dr. Eunice Park at the helm, AIREM combines the latest Korean innovations with Western ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Products with natural Korean ingredients are in high demand in China and the US. South Korean beauty retailers are taking ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

Seducing with their superior textures, skin caring formulas, and modern UV filters, K-beauty brands have not only won back ...

Indulge in all things fun at the Korean Karnival 2.0 festival in Gurgaon, which is scheduled to be held on the first weekend ...

Do you often dream of getting radiant and healthy skin like your favourite K-drama stars? Your wish can come true if you include the right Korean face serum in your daily skincare routine. This potent ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...