When raising money, you generally need a business plan ... be interested in looking at your opportunity, you need a summary, i.e. an "Executive Summary", of your plan which is brief, to the point, and ...

C reating a business plan from scratch can seem daunting, especially for those new to entrepreneurship. However, ...

So the executive summary, or statement of purpose, should succinctly encapsulate your reason for writing the business plan. It needs to tell the reader what you want and why, right up front.