Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.

Mazda ranks 2nd in the mass market segment of the J.D. Power Vehicle Dependability Study, showcasing reliability and quality ...

In its Best’s Market Segment Report, “Market Segment Outlook: Argentina Insurance,” AM Best states that inflation has pressurized growth of Argentina’s insurance industry. Although the ...

Premium smartphones accounted for 25% of 2024 shipments, with Apple leading the segment, followed by Samsung and Huawei.