With a little practice and a strong video strategy, you can master this valuable marketing tool to help you dominate your local market.

SoCom, hosted by Orca, attracted an eclectic mix of creators, agency leaders, brand executives, retailers, ecommerce platforms and marketers for a day of workshops and presentations that explored the ...

Amid the Trump Administration’s push to curtail diversity, equity and inclusion initiatives, a conservative group has launched a six-figure advertising campaign criticizing the Cleveland Clinic as ...

That campaign, called "Cleveland Clinic Exposed," comes from a nonprofit called Consumers' Research and portrays the health system as an organization in which pursuing "woke" politics trumps patient ...

Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

A food delivery app cleverly used the controversy surrounding Ranveer Allahbadia's comments on Samay Raina's show to create a ...

Basis Technologies introduced Unify, which facilitates data access and campaign planning across a brand’s in-house ...

From State Farm to Bud Light, brands spend millions on Super Bowl ads each year. Here are the ones we're still thinking about ...

The New York Times and News Corp are two prime case studies in how news publishers are evolving to be less reliant on ad ...

Longtime local advertising executive Kaz Endo said he has applied for the position of general manager for the Guam Visitors Bureau, which closed its application period Wednesday. GVB has not ...

The panel, moderated by Variety’s executive editor Brent Lang, featured Meagan Keane, director of product marketing at Adobe Pro Video, Dave Clark, The Promise co-founder and chief creative ...

Creators like Hbomberguy, F.D. Signifier, Jenny Nicholson, and Eddy Burback are examples of very different ... in shady practices in promotion and advertising, so the audiences are calling for ...