Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...

The brokerage’s leaders are betting on a future where Clear Cooperation is repealed, aligning tech and marketing strategies ...

“Vail’s marketing reductions, and decision to centralize marketing under CEO Lynch has created significant gaps, been inauthentic, and cut out the heart of each mountain,” the letter reads. While LAP ...

This is where a good color picker is invaluable, especially when creating eye‑catching marketing materials. With ImageColorPicker, you can upload any image and see which hex colors are represented.

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Over my years of experience mentoring entrepreneurs and small business owners, I have noticed that customers are paying less and less attention to traditional outbound marketing channels ...

What is the best career fit for me? Take our assessment now. Finding your dream job starts with knowing what makes you the way you are. Simple Statements that relate to you. Unique Be yourself ...

Alibaba Group Holding claimed progress in the use of its digital marketing tool Quanzhantui – a key measure to boost monetisation of its Taobao and Tmall marketplaces – six months after the ...