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4 marketing ‘jobs to be done’ being transformed by genAI
GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign ...
MBA grads are struggling to find work. Here's why it's unlikely to get easier anytime soon.
Recent MBA graduates from schools like Harvard and Yale are taking longer to find work due to a hiring slowdown for some ...
Why Communication Professionals Shouldn’t Resist Generative AI
Developing specialized AI skills can land us higher pay. In its “2024 AI Jobs Barometer” report, PwC stated that for sales ...
One for the history books: Marilyn Thompson retires from South Bend's The History Museum
Marilyn Thompson helped guide The History Museum through name and logo changes, the rise of social media, the pandemic and ...
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Hernando Ruiz-Jimenez assumes chief marketing and communications officer role at Geisinger
Hernando Ruiz-Jimenez is Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and ...
OpenAI’s Super Bowl commercial suggests new marketing strategy
OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...
The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous ...
Clean energy industry shifts marketing message from saving planet to money and jobs
Clean energy believes industry's profit potential will sell far better in current climate of nationalism and tycoon ...
What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...