Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

New York – February 3, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television ...

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will ...

The measurement agency expands its capabilities to count out-of-home viewing. The post Super Bowl LIX Eyes TV Ratings Record With Nielsen Expansion appeared first on Front Office Sports.

“Squid Game” reached 4.6 billion minutes watched on Netflix in Season 2’s first full week of availability, per Nielsen. Even though that’s a small drop from the 4.9 billion minutes the ...

Auckland, 30 January, 2025 - Data released today by Nielsen Ad Intel and Nielsen Consumer & Media Insights (CMI), shows passenger vehicle advertising ranked seventh among the country’s top ...

The combination of US tariff policies and rising LCD TV panel prices has driven increased demand for monitor panels, ...

Chipsee has introduced three new panel PCs powered by the Raspberry Pi Compute Module 5 (CM5), namely the EPC-CM5-070, ...

Elgato has put Stream Deck into a standard 19” rackmount panel and they have called it the Stream Deck Studio.