Nielsen to End Panel-Only Ratings That Have Measured TV for Decades
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
TelevisaUnivision, Nielsen Squabble Over Single Household That Appears to Skew Spanish-TV Ratings (EXCLUSIVE)
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
MrWeb4d
Nielsen Panel Data 'Not to be Sold Separately', from Q4
Nielsen has notified clients that from the fourth quarter of this year it will no longer sell its panel-based TV ratings ...
adexchanger2d
Can Hollywood Bounce Back?; Nielsen Is Done With Panel-Only Ratings
Panels aren’t going away, mind. Panel data will be part of Nielsen’s Big Data + Panel offering, which earned Media Rating Council accreditation last week. That product, which will be Nielsen’s ...
exchangewire.com2d
Meta Tests Ads on Threads; Nielsen to Replace Consumer Panel-Based TV Ratings; Perplexity Submits New Bid for TikTok
Media measurement firm Nielsen has announced an end to its consumer panel-based TV ratings, a product which has served as the ...
Nielsen4h
Navigating media’s complexity with audience planning
But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media companies navigate this complexity as they once again head into ...
NielsenIQ Levels Up Market Research With Expanded Omnishopper Panel, Capturing 8 Billion Consumer Purchases
Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...
Nielsen2d
The Nielsen ARTEY Awards: 2024 Streaming Unwrapped
Streaming is transforming media. Nielsen’s new ARTEY Awards recognize 2024’s most-watched streaming TV shows and movies.