Enhanced capabilities aim to deliver greater insights into consumer behavior and to empower brands and retailers with faster, ...

Advent agreed to acquire the consumer data business, then named Nielsen Global Connect, from Nielsen Holdings Ltd. for $2.7 ...

Black audiences spend 32 hours on apps and websites on their smartphones and tablets —two hours more than the total U.S.

Non-food remained in deflation at -1.8% in January, edging up from -2.4% in the preceding month (slightly above the 3-month ...

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With Gen-Z's spending power projected to reach $12 trillion by 2030—according to Nielsen IQ—industry experts say that they're leading the retail revolution. "Gen-Z are digital natives, fiercely ...

Data from NielsenIQ and Nielsen are available for paid subscriptions. Once subscribed, all individual researchers must register with the Kilts Center to receive access. Please review our policies for ...

Our latest brand track with Nielsen IQ, which surveyed 15 cities, shows awareness at 93%, up from 86%. More importantly, top-two-box consideration is at 90%, up from 82%. These numbers tell us ...