GOAL's Culture & Clobber Axis: Cristiano Ronaldo turns 40, Joao Felix's rogue new boots, Nike's United pack & more
GOAL gets the measure of the latest from the football zeitgeist, from CR7's big birthday to a fresh boot drop from Nike ...
How New Balance cracked soccer: From Kawhi’s NBA deal to Saka and Weah’s personalised boots
New Balance added another global talent to its roster in January 2023, when Japanese MLB star Shohei Ohtani joined. After being named MLB MVP twice with the Los Angeles Angels, he joined the Los ...
Bode and Nike Just Previewed Their Next Smash-Hit Sneaker
You may recall that Emily Adams Bode Aujla first found the long-forgotten 1970s silhouette deep in the Swoosh’s Beaverton archives. Introduced to help players take on newfangled Astroturf surfaces, ...
Nike CEO's Turnaround Plan Began With Call to NFL's Roger Goodell
Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...
Hoban's Elbert Hill headed to New Orleans as a Cleveland Browns VIP at Super Bowl 59
The Cleveland Browns have selected Archbishop Hoban star Elbert Hill to represent them at the Nike "Next Ones" Competition during Super Bowl week.