Why the Number 385 Is the Answer to Building a Solid Go-to-Market Strategy
When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...
Kellogg School of Management4mon
Product Strategy: Develop and Manage Successful Products
Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. This program will equip you to think like the CEO of your product or service, all in a ...
Forbes21d
Key Leadership Approach For An Effective Go-To-Market Strategy
An effective GTM strategy requires collaboration between marketing, sales, product and leadership teams ... Decision-maker personas: Map out the roles and responsibilities of key decision ...
Marketing18d
Three Reasons You Should Start Your Marketing Strategy While Your Product Is Still in Development
businesses think they need to have their product or service ready to go before they start implementing their product marketing strategy. But if movie producers waited to announce their movies until ...
Harvard Business School7y
Product Market Strategy
Menon, Anoop, and Dennis Yao. "Product Market Strategy." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie Augier and David J. Teece. Palgrave Macmillan ...
Harvard Business School7y
Product Development Performance: Strategy, Organization, and Management in the World Auto Industry
Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School ...