The way our brand is expressed — its look, feel and tone — reflects what Purdue University is and aspires to become. Use of the Purdue brand for merchandise must be consistent with the Purdue Logo ...

The Purdue University Identification (PUID) is a 10-digit number unique to each individual. The number is printed on your Purdue photo identification card, your primary identification within Purdue.

All use of Purdue's trademarks must be done under license or permission granted by the University. Use of Purdue's trademarks without license or permission is strictly prohibited. Prior authorization ...

Purdue established a licensing program to protect the use of its logos and insignias on commercial products. The program has proven to be successful for the University, its licensees and retail ...