Forrester Research targets flat CV growth in 2025 with focus on retention and sales execution
CEO George Colony emphasized the completion of Forrester's multi-year transition to the Forrester Decisions (FD) platform, with 80% of contract value (CV) now on the FD portfolio. He noted that the ...
Boost Retention and Sales: Seven Ways to Measure Your Messaging’s Impact
Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...
Forget FOMO, It’s FOBO That’s Killing Your Sales
Everyone in marketing and sales knows what FOMO is… Fear of Missing Out. FOBO is far less known, but it can have a ...