For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

On Monday (Jan. 13), the big-box store unveiled the latest update to its visual identity, one meant to embrace the growing role that digital and cross-channel capabilities play in an industry that has ...

This gives insight into what drives your audience and can inform your branding approach. Related: The Artistry of the Top 10 Best Makeup Logos By focusing on downloads and deeper engagement metrics, ...