Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks new CEO Brian Niccol says "I think we got confused that mobile ordering could solve the entire business".
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
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Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate ...
Struggling Starbucks announces plans to layoff workers
In a Monday message to employees, Starbucks CEO Brian Niccol announced the Seattle-based coffee giant is planning to lay off 1,100 employees as the company continues to face headwinds amid declining ...
Starbucks CEO Tells Us His Plan to Turn Around the Company
Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.
Is Starbucks eliminating your favorite drink? Here’s the list of what’s gone as of March 4
In an announcement Monday, Starbucks outlined plans to remove a selection of its drinks — including several blended ...
Starbucks is cutting these 13 'less popular' drinks from the menu
"As part of our plan to get back to Starbucks, we're simplifying our menu to focus on fewer, more popular items, executed ...
You have one week left to get these 13 Starbucks drinks in Wisconsin
Starbucks will cut over a dozen drinks from its menu beginning March 4. Here's how Wisconsin locations will be impacted.
Starbucks Unleashes Mass Layoffs
Starbucks announced a major restructuring initiative on Monday that includes the elimination of 1,100 corporate roles across ...