Brands and the NFL are partnering with influencers and content creators for Super Bowl 2025 to expand access to the big game.

TikTok star Alix Earle has become so popular that she'll be featured in a Super Bowl ad this Sunday. Earle, who has over 3.9 million Instagram followers, has landed a prime-time commercial with Carl's ...

Kendrick Lamar is about to enter rare company as one of the few artists to perform at more than one Super Bowl. The “Not Like ...

Travis Kelce has cut back on the booze and cleaned up his diet on the Kansas City Chiefs’ quest for a third consecutive Super ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

From celebrity sightings to major events like the NFL Honors and Super Bowl Experience, visitors are arriving in droves.

Adan Manzano, a young Kansas City sports reporter, died while in New Orleans to cover Sunday's Super Bowl game.

Adan Manzano was widowed in April when his wife, Ashleigh LeeAnn Boyd, was killed in a car crash. They leave behind a now-orphaned toddler.

Taylor Swift is a pro when it comes to working a red carpet — like at the Grammy Awards in that head-turning red Vivienne Westwood gown and “T” leg chain by Lorraine Schwartz — and she brings that ...

The 'Good Morning America' co-anchor told PEOPLE that he's "just happy that they're here" Michael Strahan is ready to enjoy ...

Former big-city police commissioner Bill Bratton said the announcement that President Donald Trump will attend Sunday’s Super Bowl just sent the security alert in New Orleans to SEAR 1.