The proliferation of storytelling by and on behalf of brands can serve many purposes.  One more powerful purpose among them is the ability to communicate brand values and social impact. At the ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Authenticity, clarity and consistency – personal branding expert Amelia Sordell shares how to craft a personal brand that not only grows your influence but delivers real business results ...

Bots like ChatGPT are giving false and confusing answers to important home security questions -- here's why that matters.

Everyone has a personal brand. Whether it’s the one you want is up to you. When you think of a brand, what comes to mind? You ...