Zomato to Eternal, Google to Alphabet, Facebook to Meta: why do companies rebrand and does it work?
As Zomato rebrands as Eternal to reflect its expansion beyond food delivery, Invezz examines how rebrands by giants like Google and Facebook have performed.
New exhibition in Rome traces the history of famous chocolate spread Nutella
From Coldplay and Bryan Adams to upcoming gigs by Ed Sheeran, Green Day, and Shawn Mendes, the country is fast becoming a global hotspot for music lovers. But is event management keeping up?
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Zomato to be renamed 'Eternal'; platform unveils new logo, aims for lasting legacy beyond food delivery
Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a ...
Zomato Renamed As ‘Eternal’, Unveils New Logo Design
The decision to rename Zomato Ltd. to Eternal Ltd. stems from the company's broader vision of building an enduring ...
Zomato to be renamed as 'Eternal', CEO Deepinder Goyal unveils new logo
CEO Goyal in a letter to shareholders said that his team started referring to Zomato as 'Eternal' after acquiring it. "Zomato ...
‘I don’t like it’: Mazda just changed its logo after 28 years. Here’s why
According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.