The BMW Heart of Joy is a groundbreaking control unit designed to redefine the electric driving experience. Developed entirely in-house by BMW, this ...

Although not specifically slated for production, the BMW Vision Driving Experience is a rolling test rig for the powerful ...

The BMW Neue Klasse platform is getting closer and closer to production, with the automaker testing the next-gen 3 Series and ...

This radical-looking thing is the BMW Vision Driving Experience. Under the skin is a high-tech and super-fast computer and ...

Showcasing driving pleasure up to the physical limits is the BMW Group’s mission with its new high-performance test vehicle – ...

BMW calls these “super-brain” computers the car’s “Heart of Joy,” and says they will control systems on the car including the ...

Sugar Chow, the virtual artist better known as "sugardesign_1" on social media, has decided to CGI present his vision for the ...

BMW has been testing its mysterious Heart of Joy driving dynamics computing system in a prototype ahead of its roll out in ...

“For M cars, it's obvious to have more than just one electric engine [motor],” explains BMW driving dynamics guru Christian ...

BMW’s Neue Klasse will soon hit production lines. Within those vehicles lies BMW’s Gen6 battery technology, which increases ...

BMW Vision Driving Experience concept revealed; develops 18,000Nm of torque and hints at clever technologies for next-gen ...