Paramount Global has officially renewed its contract with Nielsen, four months after hitting an impasse over cost of services ...
Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...
A fresh audience measurement, data and analytics agreement has been reached between the dominant TV ratings supplier in the U ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
Paramount, one of the largest TV networks in the U.S., announced on Monday a multi-year measurement agreement with Nielsen, ...
Out-of-home (OOH) viewing is important for sports and live event programming -- especially big ones such as the Super Bowl -- ...
A new report found that the cost of a Super Bowl party for 10, including chicken wings, chips and beer, will cost $139, 10 ...