Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + Gale. The report was ...

Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from ...

More than two-thirds of consumers (67%) say they have downloaded and printed online coupons, with Coupons.com (38%) topping the list of favorite websites, followed by Google (34%) and Groupon (22%), ...

Fitness/health and productivity mobile apps are the most deleted types of programs from consumers' smartphones, according to recent research from alligatortek. The report was based on data from a ...

This case study outlines how Annie's Homegrown used grassroots marketing to propel itself from a home-based startup selling a commodity food item—packaged macaroni-and-cheese—in small mom-and-pop ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...

Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

The weight loss industry is just huge, with the annual revenue of the US weight loss industry some $61 billion. That means lots of businesses are cashing in on obesity, as 108 million people are on ...

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. No wonder lead generation is always top of mind for B2B marketers.

Nearly half (46%) of consumers in the United States say they have used social media to publicly call out brands for bad behavior or poor service, according to recent research from Sprout Social. The ...

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whether AI will dominate; rather, the question is what ...

Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...