Developed with leading plastic surgeons, IT Cosmetics creates clinically proven makeup & skincare to provide anti-aging solutions and much more.

IT Cosmetics foundation makeup and concealers are designed to give you flawless-looking skin. They are highly effective at hiding skin concerns like hyperpigmentation, acne scars, redness, dark spots, and more. For a streak-free application, try our award-winning makeup brushes.

Whether you’re looking for a foundation to smooth out lines and wrinkles, correct redness on skin, cover blemishes, or simply achieve a natural yet airbrushed makeup look—there’s a foundation for you!

Discover game-changing face makeup and skincare from IT Cosmetics. Shop your favorite foundations, CC+ Creams, bronzers, face moisturizers and more.

Shop award-winning face, eye and lip makeup along with problem-solving skincare. Plus, discover limited edition gift sets, special offers and more! Skip to content

Shop the collection of IT Cosmetics' best-selling makeup, skincare & makeup brushes. Find a new favorite, or replenish your most-loved beauty products.

IT Cosmetics' Virtual Try-On tool makes it easy to try on new products or entire looks from home or on the go. It's like a makeover in your pocket!

The best new and “just arrived” makeup products from IT Cosmetics include the newest member of our CC+ cream family, CC+ Cream Natural Matte Foundation with SPF 40. Available in 30 shades, it delivers full coverage, 16HR shine control and SPF 40 broad-spectrum sunscreen.

Create gorgeous eye looks with these game-changing eye makeup essentials! Define your lids with anti-aging eyeshadow palettes and waterproof gel, pencil and liquid eyeliners. Take your lashes to new heights with your best volumizing and lengthening mascaras. Plus, discover your must-have makeup remover for when you’re ready to take it all off!

real beauty, real results. IT Cosmetics was founded in 2008 by Jamie Kern Lima, a TV news anchor who was unable to find products that solved her beauty concerns, including sparse brows and sensitive, rosacea-prone skin.