19 hours ago · China’s fast fashion brand Shein is back in India. Reliance Retail has launched an app to sell Shein’s economical products in India. This comes nearly five years after the Chinese app was banned in the country. Shein’s re-entry into India, the world’s biggest consumer market, has come with strict terms. Founded in China’s Nanjing city ...

1 day ago · The app is now available as 'SHEIN India Fast Fashion' on Apple app store and Google play store. The app is now registered under Reliance Retail Private. Shein had previously gained popularity in India by offering extremely affordable, trendy Western fashion through its app, primarily appealing to young consumers with its low prices and wide ...

1 day ago · Chinese fast fashion app Shein has relaunched in India five years after it was banned by Delhi, under a deal with Indian firm Reliance Retail. An official from Reliance Retail, who did not wish to ...

1 day ago · Shein, which was banned from India in 2020, has regained access to the populous market. The Chinese fast fashion brand has entered an agreement with Mukesh Ambani's Reliance Industries.

17 hours ago · The new app, Shein India Fast Fashion, currently offers deliveries in select cities like New Delhi and Mumbai, with plans to expand nationwide soon. The platform features dresses priced as low as ₹350 ($4), aiming to attract India’s price-conscious fashion consumers.

1 day ago · Reliance Retail has officially launched a new app in India to sell fashionwear from China’s Shein, marking the return of the popular fast-fashion platform nearly five years after its app was ...

1 day ago · Reliance Retail has launched Shein's Chinese fast fashion label in India through an independent app, following a test run on Ajio. Despite Shein's origin and previous ban, government clearances have been obtained with agreements ensuring local manufacturing. The Indian fast fashion market is set to grow significantly, reaching $50 billion by FY31.

20 hours ago · Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion seeks to tap buyers in the world’s most-populous country where it was ...

1 day ago · The new Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani’s Reliance Retail, marks the firm’s significant return to one of Asia’s largest retail markets ahead ...

1 day ago · Shein, which is also weighing a $6.6 billion London IPO, is re-entering India after assuring authorities that the Chinese fast fashion company would source goods from India for its global operations.